Media/Press Requests Should Be Directed To:
Julie Osterhus
Email: media@yellowwoodgroup.com
Phone: +1 919.783.4101  

Raleigh Marketing Firm Partners With Learning Leader For Marketing Seminar
Lorman Education Services, Inc. has chosen YELLOWWOOD GROUP to be an educational partner for a continuing education workshop entitled Keys To Managing A Successful Affiliate Marketing Program. YELLOWWOOD GROUP CEO, Olalah Njenga will be presenting along with her trusted business partner, Jane Tabachnick of Jane Tabachnick Marketing of New York.


CEO Honored In New Author's Book
Olalah Njenga, CEO of YELLOWWOOD GROUP, honored for her contribution to a local entrepreneur's ambitious project. Andrè Wesson, CEO of Se7enth Swan Publishing released the first of several books targeting children of "at risk" minority families. The book, Mrs. Applebee and the Sunshine Band, sites Njenga as one of the business professionals who helped him launch the company and realize his book publishing dream. The book debuts in Barnes & Noble stores in September, 2007 and is available online for purchase.

RTP Chapter Of UPSA Says Two Chairs Are Better Than One
In an unanimous vote, The RTP Chapter of the United Professional Sales Association [UPSA-RTP] appointed Olalah Njenga, CEO of YELLOWWOOD GROUP, as co-chair of the chapter's Marketing Committee. Chapter president, Janice Delory commented "Thank you for all your immediate and poignant work for the UPSA meeting. Aside from the fact that I think you are fabulous and your strategy right on target; the feedback I have received from various board members has been very positive! I am honored to have you on the UPSA-RTP team." UPSA is the only worldwide, open source organization for sales professionals.

Local Marketer Quips "No Elevator Speeches, Please"
YELLOWWOOD GROUP CEO, Olalah Njenga announced the re-release of her series for do-it-yourself marketers entitled "Is Your Elevator Speech Killing Your Business?" Njenga quips, "Many business professionals actually sabotage their sales opportunities by not seeking to establish trust, build rapport and create genuine connection with people." Njenga added, "Traditional elevator speeches simply don't work for today's savvy processionals."

CEO Accepts Chair For 2nd Term
YELLOWWOOD GROUP CEO, Olalah Njenga announced her re-appointment to the Board of Advisors of Wake Technical Community College's Small Business Center - Business & Industry Services. Wayne Loots, Dean of the center was pleased to have Njenga remain on the board. The WTCC B&I is comprised of many business leaders and heads of local chambers of commerce.

CEO Featured In Marketing Book
Olalah Njenga, CEO of YELLOWWOOD GROUP, featured in new book. Nancy Michaels, author of Perfecting Your Pitch (Career Press Pub.) asked Njenga for permission to reprint a portion of Njenga's popular marketing coaching program, Marketing With Ease™. A delighted Njenga extended the reprint permission to Michaels. Njenga's contribution appears in the How To Connect With Decision Makers section of Michaels' book. Njenga met Michaels, a 20-year marketing veteran with 2 other books to her credit, when she participated in a Marketing Masters workshop that Michaels facilitated.

WTCC Gets A New Advisor
Olalah Njenga, CEO of YELLOWWOOD GROUP announced her appointment to the Board of Advisors of Wake Technical Community College's Small Business Center - Business & Industry Services. Njenga has a long-standing commitment to Wake Tech's initiatives through her work with the FastTrac New Ventures program. She accepts the chair representing the only privately held business entity on the board.

Marketing Firm Continues Outreach Efforts
YELLOWWOOD GROUP has furthered its commitment to Wake County's small business community by partnering with Wake Technical Community College. YELLOWWOOD's CEO, Olalah Njenga has crafted a variety of marketing and business development seminars especially designed for business professionals seeking resources through Wake Tech's Small Business Center. The seminars will be offered through Wake Tech's Small Business Center located in Cary, North Carolina.

Marketing Coaching Program Gets New Look
Marketing With Ease™ creator, Olalah Njenga, YELLOWWOOD GROUP Ceo, announced today that her successful marketing coaching program launched its new look. Njenga thanked the many professionals who offered feedback to help expand the program to an additional offering - virtual. Njenga hinted that plans are underway to create a self-paced offering for solo professionals who prefer to work independently.

Marketing Firm Receives Certified Distinction
YELLOWWOOD GROUP has attained the distinction of certified female owned business [WBENC]. YELLOWWOOD GROUP's CEO, Olalah Njenga, reports that the firm (with her controlling interest) has joined a legacy of other companies owned or maintained by female professionals. Njenga comments "I'm pleased to be part of the increasing number of female business owners in the United States."